About us

Welcome to WhatLabel, we are a new anti-stigma clothing and accessories brand based in the UK.

Quietly launched on April 30th 2018 with a dedicated range of clothing to raise essential awareness around Autism, Mental Health and Disabilities, with the hope to use profit from sales and donations to independently fund charities, projects and individuals that are working hard to support families and young people within Autism, Mental Health and Disability.

We want Whatlabel to become an established, recognisable brand that is powerful enough to spark conversation around Autism, Mental Health and Disabilities.

It is essential to us that we put creativity and imagination into all our designs, by promoting awareness about heavily stigmatised conditions, we hope to help end the misunderstandings / misconceptions, which in turn battles the current stigma. We want to encourage more openness and honest discussion so those in need feel more likely to seek help and support no matter what age, gender or ethnic background they come,

Read more about people with Autism, Mental Health and Disabilities on our partner projects website AMHA | Autism Mental Health Awareness, a free share platform open to everyone.

We are always on the hunt for creative, amazing products to sell so please do get in touch if your interested in working with us. We are also interested in selling items made by other charities, projects, bloggers within Autism, Mental Health and Disabilities.

Time, Care, Quality

Quality and Design is very important to us, so every item we sell has been sourced and designed with exacting standards and care to ensure not only our products are raising a positive awareness, but they look and feel good too.

Every product, including the design of this website has been made in house by people with Autism and Mental Health.

WhatLabel will be operated by volunteers with disabilities, and our products will be fulfilled by our printing partner Printful. Our hope is to expand on a wide range of products over the coming year and offer more choice to our future customers.

Read more about people with Autism, Mental Health and Disabilities on our partner projects website AMHA | Autism Mental Health Awareness, a free share platform open to everyone.

We are always on the hunt for creative, amazing products to sell so please do get in touch if your interested in working with us. We are also interested in selling items made by other charities, projects, bloggers within Autism, Mental Health and Disabilities.

Time, Care, Quality

Quality and Design is very important to us, every item we sell has been sourced and designed with exacting standards and care to ensure not only our products are raising a positive awareness, but they look and feel good too.

Every product, including the design of this website has been made in house by people with Autism and Mental Health.

Our Website will be operated by volunteers with disabilities, and our products will be fulfilled by our printing partner Printful. Our hope is to expand on a wide range of products over the coming year and offer more choice to our future customers.

(Are you interested in supporting WhatLabel? Check out our Champions program and support our efforts to raise awareness around our brand, perhaps model our clothing and share on Instagram (Dont forget to tags us @whatlabeluk), you can also join our Affiliate Program which is perfect for bloggers who write about Autism, Mental Health, Special needs and Disabilities. If you wish to contacts us, send us an email at hello@whatlabel.org.uk)

Sponsored By

The Story Behind WhatLabel

Whatlabel began as an idea in 2017 by Sonny Hawkins, the person behind the Fixers project AMHA | Autism Mental Health Awareness, a successful rapidly growing share platform.

Sonny was born with Autism, although only diagnosed as an adult, Sonny has had a difficult upbringing having to became a young carer from the age of 8 to his family who suffer with various Mental Health and Physical Disabilities, Sonny developed severe Mental Health issues at a young age aswell as physical disabilities as an adult, Sonny has experienced first-hand the complete lack of help and support from the local services for both his parents and himself aswell as the stigma and misconceptions that come with having Autism, Mental Health and invisible physical disabilities.

As an adult, Sonny worked very hard to rebuild his life, going to university and training to become an IT Systems Engineer, a path which has benefited his future projects, a career he came to be very skilled at thanks to the way his brain is wired with Autism. Unfortunately, due to his unmanaged Mental Health and the stress and treatment by his various employers, Sonny had a severe breakdown both Mentally and Physically.

Having no access to help or support, Sonny’s life came to a halt along with his many ideas and plans. It wasn’t until 2015-2016 when Sonny began to recover and began rebuilding his life. He wanted to make sure he never had to go through another breakdown due to the treatment of others or allowing his now known Autism or his lifelong battle with Mental Health to become unmanaged again. Sonny decided to take a new path away from IT to raise awareness around Autism, Mental Health and the stigmas and poor understanding that comes with it aswell as supporting other worthwhile charities and projects like Clearly Speaking who support young people, families and adults.

Thanks to the help of Fixers, Sonny launched the first of his many projects, AMHA, becoming an overnight success and going viral online, AMHA has had one success after another, with a growing community of contributors made up of a variety of people from all around the world blogging about their stories. With the success came the need to expand and improve AMHA so Sonny decided to build a new non-profit for late 2017/2018 which would house all of his projects so that he could help those in need, but funding became a huge issue, this is where Sonny’s idea to build a fashion label came in.

You can follow Sonny’s story through his first project AMHA where he blogs about his experiences

Although WhatLabel has been in the planning stages for some time, as with everything Sonny does, it needed to be planned and designed to a fine art before he felt comfortable releasing his idea to the world. WhatLabel tied in nicely with Sonny’s need to fund his new charity and social share platform. Not only did Sonny want to create a way to fund his ideas independently, but to continue his work through WhatLabel to spark conversation and create a recognisable trusted brand that covered not just Mental Health, but Autism and Disabilities, which quite often, people have Comorbids within these three areas. 

 

 

Lets Go!

About Us
There are no products

Worldwide Shipping Available!

+

Pin It on Pinterest

Share This