Anti-Stigma Clothing and Accessories

Men and Women both have their own unique challenges that they must tackle because of their gender. Mens Mental Health is something we take very seriously, we are a big supporter of the Man Up campaign, but we are not just a Mental Health awareness brand, we are keenly aware of the men’s wellbeing and the challenges they must face, whether they have a mental illness, perhaps they are on the Autistic Spectrum, or have Physical Disabilities. We want to highlight the challenges many in the UK face so we have spent some time creating some unique men’s clothing designs which we will be launching under a new 2019 collection.


We are on a mission to become the UKs first anti-stigma clothing brand. We are taking up the mantle from our sister project AMHA, but taking it one step further by creating new clothing collections which promote awareness and understanding around Autism, Mental Health and Disabilities, except this time, your the canvas! Tackling this worldwide climate of stigma is an ongoing challenge, and we are certainly not going to fix things on our own, however we do want to contribute to the work being done by thousands of amazing individuals, if we can do this while raising some funding for worthwhile projects and charities, its a win win for us.

On launch we were proud release our first in a series of Mental Health collections, however we are not just raising awareness around Mental Illness, we want to tackle Autism and Disabilities, challenging peoples perceptions.

Sonny, the person behind Whatlabel is in a perfect position to do this, not only having enough Mental Health diagnosis to fill a CV, but he also has Autism and physical disabilities to put the cherry on the top. Sonny is very passionate about raising an accurate perception, not only based on his own experiences, but that of the online communities who are extremely vocal and open about their lives and how they cope everyday with their various conditions and circumstances. 

We have many new designs and unique collections dedicated just to Autism and Disabilities for 2019-2020, we we cant wait to show them to you!

We donate profit

Your purchase helps us send donations to mental health charities

Printed on Demand

Every order you place is printed fresh and sent straight to your door!

worldwide shipping

Thanks to Printful, We can dispatch your orders worldwide.

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